Jim Beam Bourbon launches first Global Marketing campaign

As I pointed out in the opening Chapter of my first book, "What is Global Marketing for Small Business?" much of the world actually likes American made products. In particular, American food and beverage brand such as McDonalds, KFC, Coca-Cola, Pepsi and others have a long history of advertising and distributing their brands globally. In September 2013, another iconic American brand announced its plans for "going global." That iconic American brand is Jim Beam Bourbon. 

Beam Inc.'s campaign will start at the end of 2013 in the United Statues and Australia and then will be rolled out to more than 100 other markets around the world in 2014. 

According to Matt Shattock, president and CEO of Beam Inc, “We’re excited to announce the launch of ‘Make History’, the first truly global advertising campaign for Jim Beam. This multi-year campaign reflects sharp global consumer insights, substantial investment in the continued growth of our flagship brand, and our sustained commitment to the attractive and fast-growing bourbon category around the world. ‘Make History’ is a big brand idea that resonates with consumers across global markets.”

Beam Inc.'s "Make History" campaign will promote the full line of Jim Beam products and will feature advertising on television, digital, social, print and out-of-home platforms.

In 2012 Beam Inc. sold more than seven million cases worldwide and figures have shown increased sales for the first half of this year. With an increase emphasis on global marketing and markets, I expect they'll do even better in 2013 and 2014!

So as you've so often heard me say, "every business can be, and should be, a global business." What's your global marketing plan for 2014?